Articles

Trade promotions have long been an integral part of marketing and sales strategies for businesses across industries. They offer a compelling way to boost brand visibility, increase sales, and foster customer loyalty. Whether it’s a chance to win a dream vacation, snag a hot rod or simply enjoy a special discount, Australians are no strangers

Comparative advertising is a popular marketing strategy used to secure a greater market share by highlighting the superiority of a product or service in comparison to its rivals. Companies frequently use this approach to directly challenge their competitors by contrasting elements such as size, quality, price, efficacy or range.  For example, where one trader says 

Introduction Starting a business with a partner can be an exciting and promising venture. However, as with any partnership, conflicts can arise, leading to strained relationships and potential fallout. Disagreements, differences in vision, or financial disputes are some of the common reasons for rifts between business partners. If this occurs, it’s essential to handle it

Introduction Investing in a business is like embarking on a thrilling treasure hunt. You’re on the lookout for that elusive unicorn, the magical enterprise that promises both profits and will hold your interest. However, it’s essential to approach such decisions with careful consideration and due diligence to mitigate risks and maximise potential returns. Whether you

Australian Spam Act The Australian Spam Act 2003 (the Act) plays a crucial role in regulating the sending of commercial electronic messages, including marketing emails and SMS messages. Compliance is essential for businesses to build trust with their audience, avoid legal issues and maintain a positive reputation.  This article provides our Top 10 tips to

Introduction The role of a director in a company is vital to its success and overall governance. In Australia, directors are entrusted with a range of responsibilities and duties that ensure the Company operates ethically, in compliance with the law and in the best interests of its shareholders.  Sometimes it can be tricky to balance

US pop sensation Katy Perry recently lost a long-running legal battle after her company was found to have infringed the trade mark registration of a Sydney-based fashion designer. Background In 2008, an Australian fashion designer named Katie Perry registered her name as a trade mark for her clothing brand. Despite releasing her first album under

Providing goods or services under an expired contract Providing goods or services under an expired contract can be tricky, with potential legal and financial risks. In this article, we will discuss the top five things to do if you are providing (whether knowingly or mistakenly) goods or services under an expired contract. Review the contract